LONDON, UK — Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk “Generosity” brand platform: “There’s a Glass and a Half in Everyone.”
Created in partnership with its global agency of record VCCP, the campaign furthers Cadbury’s mission to inspire acts of generosity while highlighting how gifting chocolate can serve as a powerful gesture of kindness and connection.
Memory marks the seventh year of Cadbury’s generosity brand platform, a globally recognized campaign known for its heartfelt and emotional storytelling. The campaign continues to resonate with audiences by highlighting meaningful, relatable moments that celebrate the power of generosity whilst also challenging industry conventions by focusing on small, emotional moments rather than action-packed narratives.
The multi-award-winning campaign, which includes previous films such as Mum’s Birthday, Fence, Bus has garnered widespread recognition, including winning D&AD pencils, British Arrows and effectiveness awards from the IPA, Marketing Week and The Marketing Society.
At the heart of the campaign is a 60 second film …