Can you spot the celebrity ‘deepfakes’ in a new ad warning against election disinfo? [Video]

A new public service campaign featuring the actor Rosario Dawson and other Hollywood stars aims to alert Americans not to be duped by AI-generated deepfakes designed to mislead them about when, where and how to vote on Election Day.

“If something seems off, it probably is,” Dawson warns in the video spot, shared exclusively with NBC News.

Other celebrities featured in the video include Chris Rock, Laura Dern, Michael Douglas, Amy Schumer and Jonathan Scott delivering the message that Americans should rely on state secretaries of state for information about voting in the 2024 election and not to fall for unverified claims about alleged changes at polling stations.

The celebrities say Americans may receive a fake message claiming voting has been extended, or a polling location has closed or changed due to an emergency, or that new documentation is required to vote. “These are all scams designed to trick you into not …