Artificial intelligence (AI) is fast becoming one of the most significant trends shaping the travel and tourism industry, redefining how travellers plan, book, and experience journeys.
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From AI-powered assistants that streamline bookings to innovations such as demand prediction, dynamic pricing, and customer service chatbots, AI’s influence on travel is growing by the day.
As this rapidly evolving technology reshapes the industry, it raises an important question: can AI truly replicate the personalised service of human travel agents, or will it work alongside them to permanently alter the future of travel planning?
How AI can plan a traveller’s perfect trip using their search history
AI is rapidly reshaping travel and tourism businesses and how tech-savvy travellers plan their journeys.
Its ability to process vast amounts of data and provide instantaneous results has improved customer service and saved time for many.
One major area of disruption is personalisation. AI-driven algorithms analyse a traveller’s browsing and booking history and …