Chocolate maker Cadbury is fighting AI by injecting gibberish into training data [Video]

WTF?! One unexpected voice is sounding the alarm about the relentless inclusion of AI in the workspace: Cadbury. The chocolate company’s Indian branch has launched a cheeky new advertising campaign dubbed “Make AI Mediocre Again” that aims to slow AI down by messing up training data with the “world’s first server farm” built for this purpose.

In a nearly two-minute video ad, Cadbury India portrays an office worker who doesn’t even have a moment to savor his 5 Star chocolate bar due to the demands of AI-driven efficiency. His boss impatiently demands work be completed in an impossibly short timeframe by “using some AI.”

The camera pans out to reveal more frazzled office workers hustling between tasks. That’s when a voiceover poses the provocative question: “Is AI really helping us work less like we thought, or making us …