Christmas adverts 2024: Watch all the heartwarming ads so far including Lidl, Disney and John Lewis [Video]

07:08 EST 16 Nov 2024, updated 07:10 EST 16 Nov 2024

It may only be November, but the festive season is clearly upon us, with UK retailers racing to release their Christmas adverts.

And this week, John Lewis threw its hat in the ring as it joined Boots, Tesco, and Aldi in releasing its festive campaign.

The ad takes viewers on a magical journey that follows a sister’s touching quest to find the perfect Christmas gift – and breaks tradition without using a cover song in the background.

Elsewhere, Boots’ festive campaign stars Bridgerton’s Adjoa Andoh as Mrs Claus, who oversees her Christmas ‘werkshop’ with a few famous helpers.

In the video, the actress, 61, who has played Lady Danbury in the Netflix drama since 2020, can be seen hard at work preparing various glam gifts with popular TikTok influencers @soph and @snatchedbywill.

Meanwhile, Greggsbanked on star power and hired celebrity chef Nigella Lawson in the brand’s first-ever Christmas …