“Raise Your Bar” empowers the pursuit of personal growth while energizing taste buds with the iconic Cookies & Creme flavor
EMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ — CLIF BAR is announcing its new brand platform and integrated marketing campaign, “Raise Your Bar,” designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals. From pursuing the dream of running a marathon to carving out time to exercise despite a busy schedule, “Raise Your Bar” celebrates the personal journey of pushing the limits to achieve individual growth.
The vibrant “Raise Your Bar” multimedia campaign will come to life through motivational storytelling, engaging consumer experiences, and collaborations with athletes and iconic sports partnerships – and the introduction of the new CLIF BAR Cookies & Creme flavored energy bar, a classic and beloved flavor addition to the current line-up of flavors.
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