During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today’s marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:
• Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.
• Personalize your marketing campaigns: Learn how to tailor your messaging and offers to resonate with individual prospects based on their real-time intent signals.
• Optimize your content strategy: Understand how to create content that aligns perfectly with your target audience’s interests and needs, driving higher engagement and conversions.
• Measure and improve your marketing ROI: Explore how intent data can be used to track the effectiveness of your campaigns and make data-driven decisions.
Our expert guests share their insights, best practices, and real-world examples of how they’ve achieved success with intent data. Don’t miss this opportunity to learn how to harness the power of intent data to drive your business forward.