Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers | PR Newswire [Video]

New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers

, /PRNewswire/ — Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), today announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company’s supply-side platform (SSP). This program is designed to optimize supply path efficiency for advertisers through streamlined, direct connections with top demand-side platforms (DSPs), ensuring a more efficient, cost-effective, and impactful programmatic ecosystem.

Colossus Connections enables Colossus SSP to establish and foster direct integrations with leading DSPs, reducing intermediaries and enhancing transparency and control for advertisers. By consolidating pathways between buyers and sellers, the initiative gives advertisers a clearer view of their media supply chain, ultimately driving more meaningful engagement and outcomes. In recent months, Colossus SSP has rapidly advanced its integration efforts, with two of the top 10 …