Video makes information easier to understand and remember because your visual system activates over half of your brain, helping you to grasp concepts and data more easily. No surprise, then, that explainers are the most popular type of video — especially for those in the research stage of their buyer journey.
In this lengthy article, we’re going to go through everything you need to know about explainer video production in 2023. If you want to skip to different sections, we’ve anchored some links here:
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WHAT DOES AN EXPLAINER VIDEO DO?
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WHAT MAKES A GOOD EXPLAINER VIDEO?
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WHAT TYPES OF EXPLAINER VIDEOS ARE THERE?
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WHAT SHOULD AN EXPLAINER VIDEO INCLUDE?
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How long should an explainer video be?
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HOW DO I MAKE AN EXPLAINER VIDEO?
What does an explainer video do?
Explainer videos are bite-sized videos that turn complex ideas into easy-to-digest entertainment pieces for your ideal audience.
It’s known that viewers retain 95% of a message when they watch it in a video compared to 10% …