TikTok content creators who make a living promoting their businesses and personal brands on the app were afraid Sunday that they would have to find new ways to engage consumers and make money as the app’s future in the United States remained uncertain.
TikTok told U.S. users that it was beginning to restore service just hours after the popular video-sharing platform went dark in response to a federal ban, which President-elect Donald Trump said he would try to pause by executive order on his first day in office.
Some users reported Sunday that the app was working again, but it remained unavailable for download in Apple and Google’s app stores. Others remained locked out of accessing their profiles and the communities they had built online.
Here’s how content creators are reacting:
Esthetician mourns her online community
On a typical morning, esthetician and social media personality Lee Zavorskas scrolls on TikTok while she sips coffee. Sunday morning was different – she …