Contentstacks Retire the Legacy offers big savings by shedding older CMS tech. Whats behind the deal? [Video]

For brands in any industry, competing on price can be a slippery slope. In some cases, it’s an elevator to the bottom floor – even an indicator of broader commoditization.

There’s a case to be made for aggressively grabbing market share if conditions are ripe, like when products are experiencing higher-than-average churn or delivering a poor experience. Sometimes, buyers might already be looking to upgrade to an alternative and simultaneously trim the bottom line. If the timing’s right, a deep discount can lead to quick wins.

For Contentstack, the stars are apparently lining up for an ambitious play on price, and they’re throwing down the gauntlet. 

Yesterday, the composable digital experience platform and enterprise headless CMS announced its new “Retire the Legacy” offer. The program is pointed at brands that feel trapped in their legacy CMS solutions and are struggling with long-standing technical debt entrenched in their marketing tech stacks. 

“Retire the Legacy” provides a sort of life …