The typical CoverGirl model in the early 1960s was unerringly beautiful, by the conventional standards of the day, with a defining feature often being her groovy Marlo Thomas-style bouffant.
That “girl” makes a cameo in a just-launched 2024 ad for the brand, which revives parts of a 1961 commercial to introduce the newest iteration of a makeup product.
In pulling an ad out of its archives—using decades-old images and narration from the year it debuted—CoverGirl is borrowing from a well-worn playbook that has everyone from Ikea to Seagram’s dusting off their retro faves lately.
The nostalgia trend in advertising shows no sign of slowing, with CoverGirl’s new work taking a cheeky approach by using the exact voice over from the ’60s.
![President-elect Trump appoints four newest picks to serve in White House [Video]](https://contentmarketingspotlight.com/wp-content/uploads/2025/01/mp_743876_0_trumppanamajpg.jpg)
![N.B. news: Business offers walks with llamas [Video]](https://contentmarketingspotlight.com/wp-content/uploads/2024/12/mp_740080_0_llamas171607991735605180713jpeg.jpg)
![Nosferatu Dir: Robert Eggers (13th Floor Film Review) [Video]](https://contentmarketingspotlight.com/wp-content/uploads/2025/01/mp_741151_0_0jpg.jpg)
![Emporia Launches Residential EV Charger Credit and Streamlined Installation Program in Partnership with Treehouse | PR Newswire [Video]](https://contentmarketingspotlight.com/wp-content/uploads/2024/12/mp_729890_0_6762d37618e36imagejpg.jpg)
