Creativity In A Crisis: Video Worth Sharing

Covid 19 is taking up every part of our lives. It’s on the news, on our social media – there’s no escaping it.

This means a weird time for marketers – is there any point adding to the noise? Some brands have tried to take the business as usual route, which has seen backlash from their followers. It’s a difficult line to tread.

The below brands show how you can make great content, either about Coronavirus or just about the current climate that’s relevant to your audience…while not being ham handed, insensitive, or overly negative.