Cricket Australia Unveils Summer Big Bash Campaign Via M&C Saatchi Melbourne [Video]

Cricket Australia has launched League of Heroes, a new marketing campaign created with advertising agency M&C Saatchi to promote the eighth season of the KFC Big Bash League (BBL) which commences on Wednesday 19 December.

The campaign will air across the country from this Sunday with 60, 30 and 15-second TVCs which highlight the world-class ability of BBL players, while showcasing the excitement and entertainment fans experience at BBL matches.

The campaign is also rolling out across out of home, digital and social with a series of bespoke creatives designed in collaboration with all eight BBL Clubs and the League. Each of the creatives feature a mix of realism and fantasy, with BBL players owning unique powers emphasising their on-field ability.

Commenting on the new campaign, Cricket Australia’s head of Big Bash, Kim McConnie said: “This season, more fans will be able to enjoy the fast-paced, non-stop BBL action than …