DEFINE YOUR VIDEO STRATEGY IN 3 SIMPLE STEPS

The three questions in this video can set you up for success when it comes to creative ideas around your video strategy.  Follow the exercise in this video to generate executable ideas with legitimate ROI potential.

“Video Strategy.”  Everyone’s talking about it.  We all need one. Yet everyone seems a bit foggy on how to actually define it. Before you get started, ask yourself these three questions—their answers will lay the foundation for your video strategy.

• What do we want to talk about?
• What is a video best at?
• Where should this video live? What is the goal?

These may seem like simple questions. However, by answering them thoughtfully, you will be setting yourself up for success and avoiding many of the tangles that slow us down when creating good videos.

WHAT DO WE WANT TO TALK ABOUT?

The most common answer to this is “my product.” After all, how can we sell our products or services if we don’t tell the world all about them, right? The truth is, we all …