Democrats reexamine their social media game after losing to Trump: Not ‘direct’ or ‘authentic’ [Video]

Some Democrats are warning their party’s leadership that Republicans won the election by using new media, like podcasts and social media, more effectively to reach independent voters, according to a new report.

President-elect Trump used social media strategically during his campaign, leveraging podcast interviews to impact the election more than celebrity endorsements or liberal legacy media, according to a new report from The Washington Post.

Popular progressive YouTuber and political commentator Brian Tyler Cohen said that Democrats need to reach voters in the social media ecosystem or risk losing ground to conservatives.

“Democrats are, in general, way more careful, way more deliberate about the places that we choose to go,” Cohen said. “But the reality is that in this media environment, you can reach the political people if you want, but that’s not …