MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it also handles other prominent quick-service restaurants in the country such as Chowking and Mang Inasal, and local branches of the American-made chain Burger King. All three names have seen roaring success under JFC, and thanks in large part to the creative minds behind their clever campaigns produced by Dentsu Creative Philippines.
Bagging three of JFC’s biggest brands is no easy feat, yet the Dentsu team has emerged victorious through clever creativity brewed from insight and internal collaboration. Going through pitches against likewise formidable advertising agencies, this triple treat of success has definitely put Dentsu Creative Philippines on the spotlight.
To learn about the creative process of the team in coming up with the executions, and hearing how these achievements have positively affected the agency, adobo Magazine spoke with Dentsu Creative Philippines in an exclusive interview.
…