Despite Trump gender mandates, brands should still stand by LGBTIQ+ people [Video]

Jess Peters, a senior strategist at Impero, offers guidance to brands intent on pushing against the top-down pushback against DEI initiatives in the US.

Trump’s inauguration felt dystopian and surreal, like watching the Hunger Games to many. For members of the queer community and their allies, his announced rollback on trans, gender-identity and LGBTIQ+ rights was no movie – it was all too real.

The new president is taking aim at DEI across the board. Inclusive advocacy organization GLAAD logged that Trump publicly signaled his anti-LBGTIQ+ stance as president-elect at least 255 times through words or actions.

Two of the orders he revoked on his first day in office included a Biden directive aimed at preventing discrimination based on gender identity or sexual orientation. The Washington Post even reported gay couples racing to the altar before Trump took office, alarmed by his negative stance on LGBTIQ+ marriage in the past.

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Tags Brand Reputation, Digital Marketing, Experiential Marketing