Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving [Video]

Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired

NEW YORK, Dec. 2, 2024 /PRNewswire/ — Premium drinks company Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a unique partnership to launch “Take a Minute. Make a Plan.” Football games provide fans with unforgettable moments of celebration, but planning to never drive impaired is just as important as the pregame rituals and final score. Did you know the average fan spends 690 minutes a week thinking about football¹? This campaign encourages fans to prioritize taking just one of those 690 minutes to make a plan to never drive impaired and aims to foster a culture of responsibility, especially during high-excitement moments like football games where socializing is part of the experience.