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DIAMOND IN THE ROUGH: Riviir [Video]

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Experiential Content Marketing

In this new entry in our ‘Diamonds In The Rough’ category, we would like to introduce you to upcoming artist Riviir and his brand new single titled “Stay Down”.

Bursting onto the music scene with a bold statement, Harlem-based rapper and producer Riviir makes an unforgettable first impression with his debut single, “Stay Down”. Already racking up over a million views on YouTube, the music video has captivated audiences with its powerful storytelling and unique reggae-infused beat, setting the tone for a career that promises to leave an indelible mark on hip-hop and beyond.

A Journey from the Past to the Present

“Stay Down” is more than just a song—it’s a poignant reflection of Riviir’s roots and resilience. The track’s history stretches back to 2007, when a teenage Riviir first composed its reggae instrumental. In 2019, he revisited the beat, crafting deeply personal lyrics inspired by his upbringing in Jamaica and the challenges he’s faced since. Through evocative …

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