Diana Frost spills the beans on Kraft Heinzs creative revival [Video]

The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, earning recognition for her leadership and innovation.

Kraft Heinz has been on something of a roll recently, the reinvigoration of its iconic brands resulting in a slew of advertising awards and a place on Fast Company’s most innovative businesses.

At the heart of this transformation is global chief customer officer Diana Frost. For her part in shaking things up at Kraft Heinz, the World Federation of Advertisers has recognized her talent and shortlisted her for the WFA Global Marketer of the Year Award, presented in partnership with The Drum.

“Five years ago, Kraft Heinz was like a bank that sold food,” she tells The Drum. “Now, it’s a company that’s truly putting the consumer and its brands at the center. Now it is a house of brands.”

This project kicked off with the company’s biggest global brand, Heinz, which has …

Tags Brand Conversion, Brand Virtual Reality, Content Marketing