Bank of America Continues to Score First Overall in Keynova Group’s Q4 2024 Online Banker Scorecard
, /PRNewswire/ — Keynova Group, the principal competitive intelligence source for digital financial services firms, today announced the results of its semi-annual Online Banker Scorecard for Q4 2024. Bank of America again won first place with the highest overall score for its desktop user experience in Keynova Group’s competitive evaluation of 18 leading U.S. retail banks.
The Scorecard revealed a divide among the online offerings of the larger national and regional banks compared to the smaller, regional banks, indicating opportunities for the latter to improve the online customer experience. The report also highlights timely account alerts for account balances and transactions as an area in which all banks can enhance their offerings.
“While we are seeing progress toward digital banking services that improve the ability of consumers to better manage their finances, disparity remains in the online banking services among smaller, regional banks and presents an opportunity for these banks to step …