AUCKLAND, Today: Tourism New Zealand’s local campaign, If You Seek Stories, is a spin on their global If You Seek brand, aiming to spark Aussies’ interest in New Zealand as a story-filled holiday destination.
“Stories are the one thing we’re guaranteed to bring back home to share with friends and family, ultimately creating advocates through our visitors in the process.
“With the combination of experiences in close proximity and the manaakitanga, or hospitality, of New Zealand’s people, stories just happen in Aotearoa New Zealand,” says Andrew Waddel, General Manager – Tourism New Zealand Australia.
“Sure, there’s also jaw-dropping scenery, deeply relaxing experiences and adventure around every corner. But when you’re open to it, the country will open up to you and deliver an experience you simply don’t get anywhere else, like abseiling into a cave filled with glow worms, and that stays with you.”
Evan Roberts, CCO of TBWASydney, adds, “Aussies think they know New Zealand and are often quick …