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Doritos opens first-ever restaurant inside Los Angeles arena [Video]

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Experiential Content Marketing

A new restaurant is now available inside Los Angeles’s Crypto.com arena with a twist on a beloved snack. 

Doritos announced it has opened a “new, bold,” culinary experience for ticket holders who “seek the unexpected” by opening a “Doritos After Dark™” restaurant inside the LA arena.

“Taking cues from our consumers, we are enabling people to experience their favorite brands from Frito-Lay in delicious new ways,” said Carolyn Braff, vice president of culinary marketing at Frito-Lay. “The globally inspired flavors of the Doritos After Dark menu will invite late-night food fans to see the creative and surprising ways Doritos can enhance their favorite meals and cocktails.”

The restaurant will offer everything from spicy appetizers to bold entrées and sweet desserts, according to the company. 

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“When we take Doritos chips out of the bag and put the distinctive chip into recipes, the culinary possibilities are endless,” said Chef Wiley Bates, culinary senior principal scientist at Frito-Lay.

“The Doritos brand …

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