Categories
Video Content Marketing

Drone Footage Takes You Deep Inside BMWs Factory In Brazil [Video]

BMW is one of the few automakers that lets you know whenever production of a new model starts. Coincidentally, it did just that earlier today with the 2 Series Gran Coupe assembled in Leipzig. A new video shot more than 6,000 miles away shows how the magic happens at the Araquari site. The Brazilian factory turns 10 this year, so the milestone is celebrated by allowing us to go behind the scenes.

Since it went operational in 2004, the plant has assembled more than 100,000 vehicles. The X1, 3 Series, and X4 are built there, with the plug-in hybrid X5 joining them before the year’s end. The drone footage shows how the cars come to life, from the body and paint shops, and heading to the final assembly and testing.

Located in the Santa Catarina state, the factory has a bright future as the BMW Group plans to invest BRL 1.8 billion between 2025 and 2028. …

Watch/Read More