E-commerce Boosts Rural Farming The Journey of a Young Entrepreneur [Video]

When Wang Jianwen turned his back on city life to return to his rural hometown, he decided that using modern technology to rejuvenate the countryside would encourage more young people to follow suit. He set about creating a direct-to-consumer sales model that integrated vegetable production and e-commerce. With enhanced logistics networks helping to resolve the issue of unsold produce, the system has radically improved market efficiency and significantly increased farmers’ incomes.