EC issues advisory, urges parties for responsible use of AI in poll campaign [Video]

The Election Commission of India (ECI) on Thursday issued an advisory to the political parties, urging them to act judiciously and transparently in using Artificial Intelligence (AI)-generated content during poll campaigns.

The EC advisory comes almost a fortnight ahead of Delhi Assembly elections, scheduled for February 5. It only seeks to limit the possibility of misuse of AI-enabled content in the run-up to elections but also ensure that parties adhere to ‘ethical use’ of social media in bolstering their campaign.

The poll panel also asked political parties and their representatives to refrain from using any AI-generated/distorted/manipulated content which spreads misinformation and disinformation, in their campaign.

The advisory comes days after the Bharatiya Janata Party (BJP) filed cases against the ruling Aam Aadmi Party (AAP) over ‘misuse’ of modified content showing Prime Minister Narendra Modi and Union minister Amit Shah.

In its advisory, the EC has asked political parties as well as their leaders and star campaigners to prominently label their …