Emma Raducanu admits she ‘wasn’t prepared’ for luxury 9million sponsorship deals that impacted her tennis [Video]

EMMA RADUCANU says her tennis results were impacted by off-field commercial activities following the fairytale US Open win.

When she incredibly became Queen of New York aged 18 in September 2021, Raducanu became a multimillionaire overnight – and a marketing man’s dream.

Emma Raducanu won the US Open in 2021

That led Raducanu to a raft of sponsorship deals

Raducanu linked up with several major brands, such as Porsche

But the off-field commercial activities impacted her tennis results

The sponsorship deals took a lot out of Raducanu’s time

Brands such as British Airways, Dior, HSBC, Porsche, Tiffany & Co and Vodafone chucked enormous amounts of cash in her direction.

But in return, they all wanted her time in front of the cameras, so they could place her image on billboards and TV ads.

Three years on, Raducanu – one of the top-10 highest-earning female athletes around – now realises how much it disrupted her ability to balance training and matches.

Raducanu, 22, said: “I’m obviously very grateful and fortunate to …

Tags Brand Content Strategy, Brand Technology, Brand Virtual Reality