Enchanting Personalized Videos: Building True Connections

What’s the most powerful word you can use when talking to another person?

Their name.

We all react to hearing or seeing our name. Our ears perk up, our eyes get bigger. It’s a natural response to sit up and pay attention.

With the power of personalised video, you can apply this principle in your marketing strategy.

As the name suggests, personalised video uses your leads, names, and other personal details like company, job role or birth date, to make your message more directly relevant to them. It’s a clever blend of video and CRM data made possible with modern technology.

This is a specialist kind of video content that’s best used near the bottom of the marketing funnel, when you have some information about your leads and are trying to convince them towards sale.

By connecting with potential customers on a very personal level, you can show them that …