Ep. 2 with Yellow Ostrich [Video]

Side B is an independent production company that stays committed to promoting and exploring today’s most innovative artists. As a branch of the andPOP network, a small independent company that reaches over one million viewers across North America every month, Side B has already turned some heads – and rightfully so. With their ongoing series, Feedback, they’ve captured a slew of exciting and unique acts on film, including Dodos, Foals, Battles, Miami Horror, and Noah and the Whale.  We recently partnered up with Feedback to share with you their outstanding quality video interviews.  We published their latest interview, Episode 11 with Cults, last week and we’re also backing it up to post their full catalog.

Behold the new music model. Alex Schaaf of New York-based band Yellow Ostrich chats with interviewer Max Mertens about how promotion, production, and distribution have completely changed in an online world.

Live footage courtesy of: Big Ugly …