EP9: Frans Riemersma, Founder [Video]

00:00 Introduction
00:23 Founding MartechTribe
02:02 Inspirations
04:01 No strategy approach
05:14 Career journey
06:07 Consulting
10:03 Lecturing on digital transformation
19:02 Martech Map and industry insights
25:59 Impact of AI on martech
35:41 Advice for aspiring marketers

In this episode, we dig into unlocking martech success with Frans Riemersma, Founder of the MartechTribe.

We explore his collaboration with Scott Brinker on the Martech Map, delve into the essentials of marketing technology, and discuss strategies for navigating a rapidly evolving digital landscape.

Discover Frans’ approach of ‘no strategy,’ the importance of composability, and key lessons on focusing on customer problems and revenue generation.

Learn how to transform your digital strategy from monologue to dialogue and why being a ‘Sherlock Holmes with the tenacity of a pitbull’ is crucial for success.

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