ESPN revamps College Football Playoff design for expanded format [Video]

Six months of planning and development and thousands of hours of rendering went into solving a fundamental challenge: how to help viewers navigate the reimagined and expanded College Football Playoff era.

This season, the tournament format triples the field to 12 teams, creating a complex bracket system that is transforming the postseason college football landscape.

ESPN’s response emerged through an extensive collaboration between its creative teams and external partners, resulting in a new visual system that will unify broadcasts across ESPN and TNT Sports.

The redesigned graphics package departs from ESPN’s current college football aesthetic and past CFP branding package. It mixes bright motifs, premium textures, and glass elements to elevate the championship’s presentation while educating viewers on the new format.

Planning for the new College Football Playoff era

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