Exclusive YouTube film launches campaign for young people to enter creative industries Marketing Communication News [Video]

New partnership aims to excite more young people across the country about creative careers

Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young audience was made by art rock collective Dilettante from the North of England and will be uploaded to a new dedicated YouTube channel. The film itself spotlights the range of professionals that bring live music to life, highlighting how many individuals behind the scenes are needed for musical performers to put on a gig.

Students from TMP College, an independent specialist college in Wigan, hosted the unveiling of the film at their newly expanded campus. After the screening of the film the young people had a Q&A with Francesca Pidgeon, the multi-instrumentalist and composer behind Dilettanteand …