Experience Abu Dhabi inspires with Prime Video & Streaming TV ads

The campaign delivered results across all marketplaces, demonstrating its effectiveness in reaching and engaging international travelers. It achieved a total reach of over 18 million unique users, generating more than 39 million impressions. ⁵ The average video completion rate exceeded 91% across all video products, surpassing the industry benchmark by 9.28 percentage points. ⁶

Measured by a brand lift study, the campaign was successful in shifting perceptions among high-household income (HHI) demographics. For the 35–44 age group, there was a 13 percentage point increase in perception of Abu Dhabi as offering a good value for the price. ⁷ This positive shift was even more pronounced in the 45–54 age group with a 14 percentage point increase in the same metric. ⁸

Furthermore, the streaming TV formats used in the campaign proved effective in terms of ad recall. A notable 9 percentage point lift in ad recall was observed among HHI customers aged 35–44 and 65+ who …