Experience Earth’s History Through a Chimpanzee’s Eyes [Video]

Royal Ontario Museum’s new campaign, created by Broken Heart Love Affair, showcases natural history from a new perspective

Royal Ontario Museum (ROM) has unveiled a new chapter in its “Immortal” brand platform that explores natural history to help people understand the past, make sense of the present, and shape a shared future.

Created by Toronto-based agency Broken Heart Love Affair, the new campaign reimagines the connection between humans and nature, encouraging viewers to reconsider humanity’s place within Earth’s vast timeline and offering a fresh look at the museum’s permanent collection.

At the heart of the Immortal: Nature’s Symphony campaign is “Opera,” a compelling three-minute film that aims to evoke a sense of awe and wonder, as seen through the eyes of the unique central character—a chimpanzee. Departing from the human-focused lens of the initial “Immortal” campaign in 2022, this iteration takes a new approach to emphasize ROM’s pillars of art, culture, and nature, reminding viewers that humanity is an incredibly …