The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Expert flogging iconic bottles of WATER for 236 – but at least hell teach you how to drink them too [Video]

Categories
Experiential Content Marketing

AN EXPERT is charging customers a whopping £236 for a ‘virtual water-tasting experience’ that will take them two hours to complete.

Fine Liquids sells a ‘Heilwasser BOX’, a selection of at least six specially selected “iconic” waters, but customers have to sit through a lengthy virtual meeting to properly appreciate them.

Pat can be seen inspecting the water in a tasting session, much like a wine sommelier might doCredit: Jam Press/@davidbock
He believes that a greater knowledge of water can help people find the best type to suit their hydration needsCredit: Jam Press/@davidbock

The German company is selling these bizarre sessions to help clients create awareness of tasting water, and they’ll even get a ‘water sommelier’ to help them.

The Fine Liquids website broadly defines the odd term water sommelier as someone who is “trained to taste even the finest nuances in water”.

Pat Eckert, a certified water sommelier and owner of Fine Liquids, claims …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads