FITUR 2025 will highlight the great tourism and trade opportunities between the United States and Spain | PR Newswire [Video]

In addition to its official representation at FITUR, the United States will have a significant business presence at Travel Technology.

, /PRNewswire/ — FITUR 2025, to be held from 22 to 26 January, organised by IFEMA MADRID, will be showcasing the great tourism and commercial opportunities that exist between the United States and Spain. In 2023, 3.8 million American tourists visited Spain, representing 4.5% of our international visitors. According to the Spanish Chamber of Commerce, the figure will approach four million in 2024. For its part, the United States could reach one million in 2025, consolidating Spain as its sixth international market.

As a result of this potential and the global projection of FITUR, the United States is participating in the 45th edition of the International Tourism Trade Fair with an official representation through B-For International and a significant business attendance with nearly two dozen official exhibitors and a strong presence in Travel Technology, where they will present the latest technological solutions in reservation …