FourthWall Launches OVERTIME! to Help Leagues, Teams, and Brands Reach Sports Fans Everywhere | PR Newswire [Video]

, /PRNewswire/ — FourthWall, a leader in data integration, targeting, and analytics today announced the launch of OVERTIME!, a one-stop solution driving fan engagement and brand extension on every platform. OVERTIME! creates exponential targeted reach and full funnel activation of fans of any college or professional team, league, or sport, and seamless first- and third-party data onboarding unifying the sports ecosystem’s viewers, attendees, and shoppers.

FourthWall launches OVERTIME!, extending sports fan engagement and brand growth across platforms.

For brands and sponsors, OVERTIME! extends the fan experience beyond the game by deterministically activating viewers and attendees of any game with digital campaigns, endlessly extending the reach of sponsorships and creating full-funnel opportunities for advertisers. OVERTIME! also allows partners to reach fans of any team with digital-first campaigns outside of traditional on-air sponsorships.

“The relationship with fans doesn’t have to end when the game is over, nor does it have to be …