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From Himalayan Peaks to Hartford Streets, the Yeti returns to spread kindness [Video]

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Video Advertising

The CashmanKatz Agency is producing a new “Don’t Be Abominable” theme for the holiday season.

HARTFORD, Conn. — Are you ready for the Yeti? 

The production team from the Glastonbury-based ad agency CashmanKatz is. Their “Don’t be Abominable” campaign has returned for the ninth year in a row, and their final touches for this year’s video were being shot by the “Love Mural” outside Parkville Market in Hartford.

Don’t be Abominable, quite simply, is a kindness campaign where the giant Yeti, a CashmanKatz staffer in a furry white costume, works his goodwill all across the area. 

Amanda Mueller, a partner at CashmanKatz, said, “It’s important to make sure people understand how impactful kindness can be.” 

Eric Cavoli, the creative director at CashmanKatz, said, “The campaign is really a response to all the less than nice and less than kind words and behaviors that are around all of us.”

This year, the Yeti’s theme is to surround himself around street art, so he has been …

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