Frying Food Sleep Sounds : kfc x hatch [Video]

The soothing sound of falling rain creates a rhythmic and calming background noise that can lull the mind into relaxation, helping to ease stress and promote restful sleep—and the gentle sizzling of frying food is near-identical, prompting a KFC x Hatch collaboration.

Sleep wellness company Hatch teamed up with KFC to introduce the Kentucky Fried Chicken Rain sound, now available on Restore 2 smart sleep devices with a Hatch+ premium content subscription. The Kentucky Fried Chicken Rain sound can also be accessed on the Hatch for Sleep and KFC YouTube channels, and the Hatch for Sleep Spotify page.

As part of this unexpected partnership, KFC and Hatch dropped behind-the-scenes content from the recording session at the KFC test kitchen, plus co-branded products like a sleep shirt.