Gojiras Joe Duplantier stars in new ad for animal welfare charity PETA [Video]

Gojira singer/guitarist Joe Duplantier stars in a new ad campaign for animal rights group PETA.

The musician, who was a vegetarian for decades before going vegan in 2014, appears in a new video and posters which urge viewers to “join the vegan revolution”. It’s the latest piece of mainstream exposure for the French metal band, who played the opening ceremony of the Paris Olympic Games this year and are currently Grammy-nominated.

In the video, embedded below, Duplantier is interviewed in his New York City recording studio Silver Cord. “There is a true vegan revolution happening,” he begins. “It’s not a trend, it’s an awakening.”

He adds that his entire family have been vegan since the birth of their second child in 2014. “It’s going fabulous. They love not hurting animals,” he says.

Duplantier also claims a vegan diet helps his onstage performances. “I became vegan for the animals. But another benefit to being vegan …