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Google renews push into mixed reality headgear [Video]

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Experiential Content Marketing

Google is ramping up its push into smart glasses and augmented reality headgear, taking on rivals Apple and Meta with help from its sophisticated Gemini artificial intelligence.

The internet titan on Thursday unveiled an Android XR operating system created in a collaboration with Samsung, which will use it in a device being built in what is called internally “Project Moohan,” according to Google.

The software is designed to power augmented and virtual reality experiences enhanced with artificial intelligence, XR vice president Shahram Izadi said in a blog post.

“With headsets, you can effortlessly switch between being fully immersed in a virtual environment and staying present in the real world,” Izadi said.

“You can fill the space around you with apps and content, and with Gemini, our AI assistant, you can even have conversations about what you’re seeing or control your device.”

Google this week announced the launch of Gemini 2.0, …

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