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GWMs Hi4 Off-Road Family Takes Over LIWA: A Journey Through Adventure and Innovation [Video]

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Experiential Content Marketing

28th December, 2024, at the prestigious LIWA Hero Festival in the Middle East, GWM’s TANK 500 Hi4 Z edition lead the charge and made a bold and unforgettable entrance, capturing the attention of off-road enthusiasts and global fans alike. Through an exciting series of events, numbers of renowned KOLs and influencers as they embark on a journey with the GWM off-road family, showcasing the brand’s unmatched off-road capabilities and celebrating its groundbreaking Hi4-Z technology. This experience transcends mere driving—it’s a testament to China’s leadership in off-road innovation, creating a new standard in the global off-road community.

In the golden sands of the Liwa Desert, where the dunes stretch as far as the eye can see, the 2024 Liwa Hero Festival became the stage for Great Wall Motor (GWM) to redefine off-road excellence. With the TANK 500 leading the charge, GWM once again demonstrated its commitment to pushing the boundaries of …

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