Hackers claim massive breach of company that tracks and sells Americans’ location data [Video]

When we talk about data privacy, tech giants like Google and Facebook are often blamed for using personal data to show ads and recommendations. Less discussed are the businesses whose entire business model revolves around collecting your data and selling it to other companies and governments. These companies often operate in legal gray areas, with the consent required to collect user data buried deep in the fine print.

What’s even more concerning is that these data brokers fail to adequately protect the data they collect. Last year, National Public Data made headlines for failing to secure 2.7 billion records of individuals whose data it had harvested. Now, hackers have reportedly stolen data from Gravy Analytics, the parent company of Venntel, which has sold vast amounts of smartphone location data to the U.S. government.

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