How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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‘Hallmark Town’ or ‘Sundown Town’: Cullman’s Christkindlmarkt clashes with city’s legacy [Video]

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Experiential Content Marketing

WHILE ALSO AVOIDING DISASTER. SOME CENTRAL ALABAMA CITY IS LOOKING TO CASH IN ON HOLIDAY VISITORS, BUT FOR ONE CITY, THESE EFFORTS ARE SPARKING DISCUSSION ON SOCIAL MEDIA. COLEMAN’S CHRISTKINDL MARKET HAS BEEN GOING VIRAL ONLINE, WITH SOME USERS ENCOURAGING PEOPLE TO MAKE THE TRIP OUT. BUT OTHERS CAUTION POTENTIAL GUESTS ABOUT THE CITY’S REPUTATION OF BEING A SO-CALLED SUNDOWN TOWN. WVTM 13 ZOE BLAIR MADE THE TRIP TO GET SOME ANSWERS. I CAN ICE SKATING AND CHRISTMAS LIGHTS. IT’S PART OF WHAT HAS HELPED BRAND THE CITY OF COLEMAN AS A HALLMARK TOWN, WITH ITS CHRIS KENDALL MARKET, BUT IT’S RAISED SOME CONTROVERSY BECAUSE OF THE TOWN’S PAST. I’VE LIVED IN ALABAMA FOR MOST OF MY LIFE, SO I’VE HEARD ALL THE ALL THE THINGS. IF YOU EVER END UP ANYWHERE NEAR COLEMAN, DON’T STOP, DRIVE THROUGH YOU KNOW, WE DON’T WE DON’T MESS AROUND THERE. ALL THAT STUFF. …

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3 Steps to Building a Targeted Audience
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