Havas Ortega’s Prosumer report sees brands as ‘bridges to communities’ The New Power of Communities [Video]

MANILA, PHILIPPINES — Havas Ortega has recently partnered with adobo Magazine on its latest Prosumer whitepaper, “The New Power of Communities”, which aims to underline the unique value that passion and interest groups bring to cultivating authentic and lasting brand messages. 

For brands, these partnerships with communities open unique opportunities to showcase and strengthen their purpose. For communities, working with brands expands and emboldens their advocacies to new audiences and more influential platforms, inspiring more acts of impact and change.

To dig deeper into these discussions on marketing and society, Havas Ortega and adobo Magazine brought insights from the whitepaper into a panel discussion with influential representatives from some of the most engaged and passionate groups today:

Each of the community representatives who joined the panel were handpicked to share insights based on their own causes, and in turn, have an open discussion on how brands and communities can work together to amplify these messages to society.

There’s …