Here’s How To Turn Off Tracking on Facebook and Instagram [Video]

Many social media users are concerned about online privacy and want to minimize the tracking and data collection done by social media platforms like Facebook and Instagram.

Both platforms—owned by Meta—collect large amounts of user data to target advertisements at their users. By understanding user behavior on and off its platforms, Meta can build detailed (and profitable) profiles of individual preferences, habits and interests.

But while data collection makes the user experience more engaging, critics question the ethical implications, and Meta has faced lawsuits for its practices.

Users who prefer more privacy can take steps to reduce or completely disable this tracking.

What Tracking Means on Meta Platforms

Facebook and Instagram use a feature called Off-Facebook Activityto monitor interactions users have with third-party websites and apps. Using the feature, the platforms track purchases, searches, and …