Himachal CM launches portal to parket products of 350,000 rural women [Video]

In a major initiative to empower rural women, Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu on Friday unveiled an e-commerce portal, Him-Era, to promote products crafted by over 350,000 rural women associated with 44,000 Self-Help Groups (SHGs).

The website, himira.co.in, aims to provide a global platform for SHG products, helping rural artisans and entrepreneurs broaden their market reach and boost their earnings.

The Chief Minister said the Himachal Pradesh State Rural Livelihood Mission (HPSRLM), under the Rural Development Department, has been set up to take a step towards empowering the rural women.

He flagged off seven specially designed food vans to offer SHG women new revenue opportunities. A booklet showcasing inspiring stories of women who achieved financial independence under the Himachal Pradesh State Rural Livelihood Mission (HPSRLM) was also released on the occasion.

Sukhu described Him-Era as a symbol of transformationand assured further enhancements to the initiative. He urged SHGs to prioritize quality to maximize their benefits, …