Women are hot – very hot – and bothered. Menopause is a universal life change that will impact half the population, yet it’s shrouded in shame and stigma, leaving women reluctant to talk about it, even with their doctors. As a result, women are often left with little to no support to help them navigate such a significant change in their lives.
Sinai Health Foundation knows that it’s time to break the silence. “Hot and Bothered,” the latest campaign launched by the Foundation, aims to push the conversation around menopause and perimenopause into the spotlight with a clear message: it’s time to find answers on menopause.
Developed with agency partner Diamond, “Hot and Bothered” highlights the challenges and frustrations women face when navigating menopause and perimenopause, alongside the lack of understanding and funding for these stages of life.
The campaign is harnessing the power of high-impact, highly visible media featuring prominent Canadian figures, such as Jully …