Choice Hotels has launched its global campaign, ‘Check Into More,’ highlighting the wide range of experiences across its 22 hotel brands. This initiative emphasizes Choice Hotels’ offerings, helping guests create memorable travel moments. The campaign, featuring actor Keegan-Michael Key and developed in partnership with “creative agency 72andSunny New York, includes six TV and digital spots set to air until the end of 2025.”
In his role as the ‘Vacation Maximization-er,’ Key brings humor and relatability, sharing tips on how to make the most of travel. His comedic style underscores the variety of lodging options available through Choice Hotels’s website and the ‘Choice Privileges’ rewards program.
In addition, Choice Hotels has introduced the ‘Time Off Toolbox,’ which provides travelers with “customizable video and email templates for time-off requests, featuring Key’s voice.” These tools offer a fun and personalized approach to planning a getaway and engage the campaign’s star more deeply.
Image Credit: Choice Hotels